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BABY REGISTRY

Start my registry ->
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
Blue plus sign or addition symbol on white background.
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR

the next-gen baby registry
built by moms, for moms

Finally a registry that cuts through the fluff.
No annoying Chrome extensions — simply drop a link
Build your registry in
seconds with AI
Add a product from
any store
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A beautiful baby registry...
customized just for you.
Compare top products side by side — no extra tabs
We flag clean, non-toxic products — and what to avoid
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR

START YOUR STRESS-FREE

REGISTRY IN LIKE…

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START YOUR REGISTRY NOW ->

questions?

we got you

What is Mama & Data, exactly?
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What is Mama & Data, exactly?
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Can I still add things from ANY store?
Is it free to use?
How is this different from Babylist, Amazon, or [insert other giant site here]?
Do I have to be a first-time parent to use Mama & Data?
How does the AI work? Is it going to suggest weird stuff?
Who’s behind Mama & Data?

DON'T TAKE OUR WORD FOR
IT-----ASK THE MOMS!

Bookstore corner with customers browsing shelves full of books, a person reading at a table, and a colorful green exit sign above a door.

I was drowning in baby product spreadsheets and panic-scrolling mom groups at 2AM. Mama & Data felt like a deep breath — like having a best friend who already researched everything and isn’t trying to sell you crap.

Samantha Pierce

Five purple stars in a row representing a five-star rating.

No fluff, no fear-mongering, just clean, trustworthy recs. My registry feels tight, not bloated with junk.

Emily Hartman

I downloaded Mama & Data on a whim, and within 5 min, I felt like I had a mom bestie who did all the overthinking for me. It cut through the chaos of reviews and influencer hype and just told me what's actually worth buying.

Tina Caldwell