BABY REGISTRY

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MEET YOUR NEW BFF

(AKA YOUR REGISTRY CONCIERGE)

POWERED BY AI (coming soon)

GUIDED BY REAL PARENT INPUT

SPRINKLED WITH THAT “FRIEND
WHO’S DONE THIS BEFORE
” ENERGY

YOU'VE GOT A baby
ON THE WAY (YAY!)

We built this universal registry for people who want less overwhelm and more actually useful stuff.

No 47-step stroller comparisons

No pressure to get all the things

Just the essentials, curated with logic and love

START YOUR REGESTRY NOW
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LET'S BE HONEST:
YOUR BABY DOESN'T CARE
IF THE ONESIE IS CUTE.

LET'S BE HONEST:
YOUR BABY DOESN'T CARE IF THE ONESIE IS CUTE.

YOU NEED A REGISTRY THAT

CUTS THROUGH THE FLUFF.

Smart suggestions based on your lifestyle

Easy-to-follow yet comprehensive reviews

Highlights for clean and non-toxic products

Add links from any store!

START YOUR STRESS-FREE

REGISTRY IN LIKE…

questions?

we got you

What is Mama & Data, exactly?
What is Mama & Data, exactly?
Can I still add things from ANY store?
Is it free to use?
How is this different from Babylist, Amazon, or [insert other giant site here]?
Do I have to be a first-time parent to use Mama & Data?
How does the AI work? Is it going to suggest weird stuff?
Who’s behind Mama & Data?

DON'T TAKE OUR WORD FOR IT-----ASK THE MOMS!

"I was drowning in baby product spreadsheets and panic-scrolling mom groups at 2AM. Mama & Data felt like a deep breath. It's like having a best friend who already researched everything and isn't trying to sell you crap."

Samantha Pierce

"No fluff, no fear-mongering, just smart, clean, trustworthy recs. My registry feels tight, not bloated with junk."

Emily Hartman

"I downloaded Mama & Data on a whim, and within 5 min, I felt like I had a mom bestie who did all the overthinking for me. It cut through the chaos of reviews and influencer hype and just told me what's actually worth buying."

Tina Caldwell